Readout from The Roots Picnic in Partnership with When We All Vote

(Philadelphia, PA) On Saturday, June 27, When We All Vote partnered with The Roots for the 13th Annual Roots Picnic, a virtual experience with one call to action: get registered and ready to vote. Hosted by Questlove, Black Thought and When We All Vote, Co-Chair Michelle Obama opened up the virtual festival, which featured performances from some of today’s top artists, including, H.E.R., Lil Baby, Roddy Ricch, SZA, Kirk Franklin, Snoh Aalegra, Earthgang, G Herbo, Polo G, D Nice and Musiqsoulchild. More details can be found here. A few highlights of the evening:

  • Over 500,000 people watched the virtual music festival;
  • During the show, When We All Vote volunteers texted and engaged with more than 540,000 eligible voters, exceeding the goal of reaching 500,000;
  • Since announcing the Roots Picnic on June 16th, nearly35,000 people started or completed the voter registration process;
  • An additional 8,000 people started or completed the voter registration process last night; and
  • More than 40,000 people signed up to attend through When We All Vote and nearly 4,000 people took an additional step to sign up to volunteer.

Over the coming weeks, When We All Vote volunteers will continue to engage the over 540,000 eligible voters they reached last night, including those who started the voter registration process to help them complete it and get ready to cast their ballots. 

As the country’s reality continues to change in the wake of the coronavirus’ ongoing impact on individuals and communities, When We All Vote, Michelle Obama’s nonpartisan voting initiative, and The Roots came together to educate and inspire communities to use their voices and vote to make a difference virtually. When We All Vote is on a mission to change the culture around voting, and iconic events like the The Roots Picnic, provide an opportunity to reach voters where they are and ensure they are registered and ready to vote in every election. The virtual Roots Picnic was produced by Live Nation Urban, Two One Five Entertainment and DPS. 

View the entire broadcast  here.

About The Roots Picnic:

Over the past 12 years, The Roots Picnic has become the premiere event and hub for culture for the core audience in Philadelphia and beyond. The Picnic is an event that draws a diverse multicultural mix of millennial and Gen Z attendees and is curated and produced specifically with their interests in mind. The event has grown from 2,5000 people in a parking lot in downtown Philly to 40,000 people in Fairmount Park, the largest urban park in the United States. Past performers on The Roots Picnic include The Weeknd, Lil Uzi Vert, H.E.R., Pharrell, Lil Baby, Solange, Janelle Monae and many others. 

About Live Nation Urban:

Live Nation Urban (LNU) is a partnership with Live Nation Entertainment, the world’s leading live entertainment company. Specifically focusing on Hip-Hop, R&B and Gospel, LNU builds platforms, events, and festivals globally and develops dynamic content strategies based upon the live properties created. Live Nation Urban considers itself the most powerful source for live urban music. For additional information, visit www.livenationentertainment.com

About When We All Vote:

When We All Vote is a national, nonpartisan, non-profit launched by Co-Chair Michelle Obama in 2018 on a mission to change the culture around voting by bringing together citizens, institutions, brands, and organizations to increase participation in every election. They are also on a mission to close the race and age voting gap and empower all eligible voters to cast their ballot by harnessing grassroots energy, establishing strategic partnerships, and implementing digital organizing strategies. Learn more here.

For more information, please contact:

The Roots/Live Nation Urban/Two One Five Entertainment:
Carleen Donovan, [email protected]
Chloe Snyder, [email protected] 

###