Readout from When We All Vote’s #CouchParty

Tonight, When We All Vote hosted its first virtual #CouchParty with DJ D-Nice with a goal of  reaching 50,000 eligible voters. More details can be found here. A few highlights of the evening:

  • 407,824 eligible voters texted; 
  • 61,000 people joined at one time on Instagram Live with DJ D-Nice, including When We All Vote Co-Chairs Michelle Obama, Kerry Washington, Selena Gomez, Chris Paul and Janelle Monae, as well as Oprah and Amy Schumer;
  • Nearly 10,000 took action by signing up to join tonight’s event;
  • 19,000 people started or completed the voter registration process; and 
  • When We All Vote Co-Chairs Tracee Ellis Ross and Lin Manuel Miranda joined the Voting Squad training.

Today’s #CouchParty was just the beginning. As the country’s reality continues to change in the wake of the coronavirus’ ongoing impact on individuals and communities, When We All Vote, Michelle Obama’s nonpartisan voting initiative, is committed to exploring innovative and safe ways to reach voters where they are — at home. When We All Vote will continue to work to ensure everyone can continue to fully participate in our democracy. From a safe distance, we can still make an impact together to ensure that people are registered and ready to vote! 

ABOUT When We All Vote: 

When We All Vote is a national, nonpartisan, non-profit that brings together citizens, institutions, brands, and organizations to increase participation in every election. We are committed to closing the race and age voting gap and empowering all eligible voters to cast their ballot by harnessing grassroots energy, establishing strategic partnerships, and implementing digital organizing strategies.

Launched in 2018 by co-chairs Michelle Obama, Tom Hanks, Lin-Manuel Miranda, Janelle Monáe, Chris Paul, Faith Hill, and Tim McGraw, When We All Vote is changing the culture around voting using a data-driven and multifaceted approach to increase participation in elections.

In the months directly before the 2018 midterm elections, When We All Vote organized 2,500 local voter registration events across the country, engaged 200 million Americans online about the significance of voting, and texted nearly four million voters the resources to register and get out to vote.

In 2019, When We All Vote announced its new celebrity co-chairs and media partners who will help to reach people where they are and ultimately change the culture around voting.

###